Skip to main content
Home » Industry & Business » Your Financial Future » A one-of-a-kind solution is helping Canadians build a better financial future
Your Financial Future

A one-of-a-kind solution is helping Canadians build a better financial future

Sponsored by:
Sponsored by:

With inflation and high interest rates, many Canadians are finding it a challenge to get ahead financially. One financial institution has created a new solution.  

Coast Capital, the country’s largest federal financial cooperative, with nearly 600,000 members, is helping Canadians get a leg up with its new Elevate Chequing Account which could help you advance your career and potentially get paid more. Forget everything you think you know about a chequing account, because Coast Capital is rewriting the rules and redefining what it means to have a long-term relationship with its members

Coast Capital Savings

Building better financial futures

Sure, you get all the premium banking features you’d expect, including free Interac e-Transfers, more included ATM transactions, credit card rebates and online ID theft monitoring, but it also comes with free access to Coursera’s global online learning platform1. Valued at $538 per year, this benefit gives individuals and entrepreneurs the opportunity to learn in-demand skills and earn industry micro-credentials to help boost their earning potential.

Budgeting and saving are important but in many cases these strategies are no longer enough. With more and more people unable to keep up with the rising cost of living, it’s clear that Canadians need to earn more to improve their financial reality. At Coast Capital, we believe that starts with access to education and training that empowers people to begin, advance, or even change their careers

Catherine Wood,
Chief Strategy, Product & Marketing Officer, Coast Capital

With Coursera, Coast Capital members can access 11,000+ courses and job-ready professional certificates across sectors and industries from 325 leading universities and companies. It’s a proven platform, as more than three-quarters of Coursera learnersreport career benefits, including getting a new job, securing a promotion and gaining applicable career skills, each of which can contribute to earning more.

“We’ve been told that if we just budget more effectively or skip our morning coffee run, we can get ahead financially,” explains Catherine Wood, Chief Strategy, Product & Marketing Officer, Coast Capital. “Budgeting and saving are important but in many cases these strategies are no longer enough. With more and more people unable to keep up with the rising cost of living, it’s clear that Canadians need to earn more to improve their financial reality. At Coast Capital, we believe that starts with access to education and training that empowers people to begin, advance, or even change their careers.”

Removing barriers to get ahead

In an Omnibus commissioned by Coast Capital and hosted on the Angus Reid Forum, almost two-thirds of Canadians said they need to enhance their education or skills training to stay competitive in the workforce, yet 86 percent of those considering pursuing additional training feel there are significant barriers. The most common roadblocks identified were the cost of education, available time, and lack of motivation or confidence.

With Coursera, members can access courses, guided projects, professional certificates and designations in business, technology, data science, health, and more. And with free access, it’s more than affordable to learn from the likes of Yale, Princeton, and other globally-recognized schools, or earn professional certifications from companies like Google, IBM, and Meta.

Accessing Coursera from anywhere at any time gives you the convenience and flexibility to learn at a time that suits your schedule. Know someonewho could benefit from Coursera? You can give your free access to another account holder to help set them on a path to success.


Start building a better financial future by becoming a Coast Capital member and taking advantage of up to $1,200 in total value when you open an Elevate Chequing Account (Conditions apply).

Coast Capital Savings

1. Coursera is an online learning platform offering multiple continuing education opportunities from leading universities and institutions. The products offered by Coursera can, but do not guarantee to, help users advance, relaunch, or improve their earning potential in their careers. On the Coast Capital Elevate Chequing Account, a primary account holder will receive one (1) free Coursera for Business license for the account holder’s personal use. This license will be associated with the primary account holder’s email address on Coast Capital’s records. Only one (1) license can be associated with an email address to open a Coursera account, and if a primary account holder opens two (2) or more Coast Capital Elevate Chequing Accounts, the primary account holder must provide a unique email for each Account in order to receive one (1) license per each opened Account. A license will be valid for the period the primary account holder maintains a Coast Capital Elevate Chequing Account in good standing. A license has a monetary value of CAD 538 per year or a monthly monetary value of CAD 79 as of January 1, 2024. No substitutions will be allowed. Coast Capital may allow, at its sole discretion, transfers of a license to another individual as decided by the primary account holder. The license may be subject to content, course, and program exclusions or limitations at the sole discretion of Coursera. The use of the license will be exclusively subject to Coursera’s terms, conditions, and policies. Details regarding Coursera’s products, terms, conditions, and policies can be found at https://www.coursera.org/ 
2. Results in the 2023 Coursera Learner Outcomes Report are based on a web survey conducted from January 25–March 1, 2023, with a sample of 55,648 respondents who completed a course, Professional Certificate, Specialization, University/MasterTrack Certificate, or degree program on Coursera between June 1, 2021, and September 30, 2022. The Coursera Learner Outcomes Survey was conducted in English only. The sample size enabled Coursera to obtain results with a 95% confidence level when measured against the industry-standard range of error, with the exception of University/MasterTrack Certificates and degree learners, whose results are only reported out as part of the full learner sample. Learner-Outcomes-Report-2023.pdf (https://www.coursera.org/)

Next article