Greg Ingall
CEO,
KidSport
KidSports believes in a Canada where all children have the opportunity to participate in sport.
Since it was founded in 1993, KidSports has been passionate about one thing: making organized sports accessible to all children across Canada. Their goal is to ensure that kids — no matter their socio-economic status — have the chance to experience the transformative power of play. “At KidSport, we believe that the power of sport participation promotes the development of children’s social, mental and physical well-being,” says Greg Ingalls, CEO of KidSport. “We know that by assisting a child in your community today you can help create a much stronger future for them tomorrow.”
The hard truth is that sports can be prohibitively expensive for many families. In fact, it’s estimated that 1 in 2 Canadian kids are unable to participate in sports due to financial barriers, making KidSport’s work more critical than ever. “Cost is by far the number one reason that children do not participate in sport,” says Ingalls. “Whether it’s the registration fee, equipment, travel or other costs, they are all connected to the rising cost of living.”
Supporting Canadian Kids
KidSport’s annual “Give the Gift of Sport” campaign is central to the organization’s efforts to support children’s sports. During the last campaign, it raised more than $1 million dollars, helping over 3,000 children realize their dream of playing sports with others. For this year’s campaign, the group hopes to raise another $1 million dollars to support even more Canadian kids. “Every dollar donated brings us closer to reducing the financial gap,” says Ingalls. “The truth is that the kids we helped last year are only scratching the surface of those that can’t afford to play sport. We could double the number of children we help and still have work to do.”
“Make Every Play Count” by donating to KidSport so ALL Kids Can Play!
Learn more at kidsportcanada.ca.
