Pamela Lee
President and CEO, Mr. Lube + Tires
Mr. Lube’s Adopt a Club partnership program with BGC Canada ensures safe travels for kids and their drivers all year long.
Having safe vehicles is important — especially when you’re charged with transporting kids to various events and activities.
Last year, Mr. Lube + Tires launched the Winter Tire program to provide free winter tires and same-day installation for BGC Canada (formerly Boys and Girls Clubs) vehicles through its 167 franchise locations across the country.
I think as businesses, we need to look beyond the bottom line and see how we’re improving the world around us, and initiatives like Adopt a Club are a big part of that.
Building on the program’s success, Mr. Lube is now planning to launch Adopt a Club in 2024, where franchisees provide additional free vehicle servicing like oil changes, filters, transmission service, battery testing and replacement, and more on BGC vehicles. “We recognize we’re in a unique position to help BGC Clubs safe on the road and Adopt a Club will help them do that while avoiding costly repairs,” says Pamela Lee, President and CEO of Mr. Lube.
Adopt a Club a reflection of company’s social purpose
Supporting children and the charities that support them is something Mr. Lube holds dear. “Children are the heart of our communities, so partnering with local BGC Clubs is a perfect fit,” says Lee.
Like the Winter Tire program, Adopt a Club will be administered through the Mr. Lube Foundation, the company’s charitable arm, established in 2002. To date, the Foundation has donated over 6 million dollars to charities across the country.
“The Adopt a Club program reflects the strong connection our franchise owners feel with their local communities,” says Lee. “Many of them have kids in different BGC programs and can really relate to what local clubs do, which helps us have a stronger community impact.” says Lee.
Making an impact in the community is strongly tied to Mr. Lube’s social purpose. “I think as businesses, we need to look beyond the bottom line and see how we’re improving the world around us, and initiatives like this are a big part of that,” says Lee.
To learn more about Mr. Lube’s partnership with BGC Canada or how you can donate directly to BGC Canada, visit bgccan.com.
