Paul Shorthouse
Managing Director, Circular Economy Leadership Canada
To address the climate crisis, we must first fix the economy by moving away from our current linear industries and supply chains.
By adopting a circular economy approach, Canada has a unique opportunity to simultaneously foster innovation, enhance competitiveness and supply chain resiliency, and achieve its net-zero climate goals, benefiting the long-term prosperity of people and planet. Talk about a win-win!
Fostering innovation
The circular economy encourages innovative thinking and problem-solving by requiring a shift from the “take-make-dispose” mindset to one that promotes resource conservation, the reuse of materials, and the design of products with extended lifecycles. This shift necessitates the development of new technologies, materials, and business models. By embracing circularity, Canada can nurture a culture of innovation, inspiring entrepreneurs, startups, and established businesses to create sustainable solutions, such as advanced recycling methods, eco-design, and sharing platforms.
Driving greater competitiveness
A circular approach can not only reduce costs, enhance productivity, and improve resource efficiency, but can also differentiate Canadian products and services in the international market. By embracing circularity, Canadian businesses can attract investors, gain a competitive edge, and strengthen the country’s economic position.
Enabling more sustainable supply chains
In a circular economy, supply chains become more resilient, sustainable, and cost-effective. By optimizing material flows, promoting local sourcing, and fostering collaboration among stakeholders, Canada can develop more transparent circular supply chains that reduce waste, emissions, and environmental impacts.
Accelerating our net-zero climate goals
By embracing circularity, Canada can significantly reduce its carbon footprint and conserve natural resources. The circular economy approach minimizes waste generation, promotes recycling and reuse, and encourages renewable energy adoption. By integrating renewable energy sources into production processes and adopting energy-efficient technologies, Canada can make substantial progress toward achieving its net-zero emissions targets.
Unlocking new economic opportunities
The circular economy offers Canada the potential to unlock new economic opportunities across various sectors. Embracing circularity can lead to the creation of new jobs, stimulate entrepreneurship, and drive investment in sustainable industries. As global markets shift toward a more sustainable and circular paradigm, Canadian businesses that proactively adopt circular practices will be better positioned to seize market opportunities, attract customers, and thrive in a rapidly changing economic landscape while simultaneously reducing environmental impacts.
It’s time for Canada to seize this opportunity and lead the way in the circular economy revolution. At the first Canadian Circular Economy Summit, more than 400 leaders from business, governments, and civil society from across the country will come together to advance the circular opportunities for Canada. Be there or be square!
Visit circulareconomysummit.ca to learn more.
