From its Canadian origins, MadeGood crafts organic, allergen-friendly snacks, emphasizing sustainability, innovation, and positive community impact across the nation.
In the competitive world of snacking, one Canadian brand has been steadily winning hearts and taste buds across Canada. Founded in Toronto in 2013 by siblings Nima, Salma, and Sahba Fotovat, MadeGood has grown from a family-run business into a global brand — while staying true to its Canadian roots.
The MadeGood story began with a clear vision: create delicious, organic snacks that everyone in Canada can enjoy, regardless of dietary restrictions. This vision evolved into building a brand that’s not just about snacks, but about making a positive impact, championing good, and genuinely caring for its people, communities, and our planet. After over a decade, that vision continues to shine in MadeGood by wholeheartedly embracing Canadian values of sustainability, community, and innovation.
Inclusive and responsible practices
In line with its commitment to sustainability, MadeGood has been a certified Organic brand from the start. This certification is the only eco-label that requires third-party federal inspection and enforcement, as well as traceability from the farm to shelves of local retailers. For MadeGood, the certification represents more than a label — it’s the gold standard for accountability in Canada.
In addition, MadeGood is making a positive impact in the communities it serves. The brand ensures all their snacks are free from the top nine allergens and are made in dedicated nut-free manufacturing facilities in Ontario so they can be enjoyed by everyone. This commitment to create a positive impact is also seen in the workers who make them. Certified as a Living Wage Canadian employer with over 600 employees globally, MadeGood makes good on its promise to care for its people.
Innovation meets sustainability
The Canadian value of innovation is another key feature of the company’s ethos. MadeGood continuously creates delicious new products with organic, gluten-free oats from the Canadian prairies. Their latest innovation — launching this April for Earth Month — is an eco-conscious Trail Mix granola bar featuring recyclable paper packaging compatible with curbside paper collection programs throughout Canada. This commitment to sustainability reflects the same care that goes into every product MadeGood makes. From the beloved Chocolate Chip Granola Bites to the soft-baked Cinnamon Bun Morning Bars, MadeGood innovates delicious options that delight families from coast to coast, proving that wholesome ingredients and exceptional taste can coexist.
MadeGood’s approach — creating organic, allergen-friendly products in dedicated facilities, sourcing Canadian prairie oats, and pioneering eco-conscious packaging — reflects core Canadian values of inclusivity, sustainability and innovation. As the brand continues to grow, it carries these principles forward, showing that perhaps the most Canadian thing about MadeGood isn’t simply where it’s made, but how it’s made — with consideration for both people and planet.
To learn more visit madegoodfoods.ca.
